I&S is a specialized ductwork contractor serving commercial, medical, educational, and government projects across Central Florida. With more than 40 years of experience, their reputation in the field was strong - but their digital presence didn't reflect that.
Challenge
Their old website functioned like a brochure, not a sales tool. It didn’t communicate credibility, technical capabilities, or geographic coverage clearly.
As a B2B company targeting general contractors and project managers, they didn’t need traffic — they needed the right companies reaching out with real projects and budgets.
No system.
No capture strategy.
No predictable pipeline.
Goal
Our objective was to transform their website into a lead-generation machine built specifically for B2B decision-makers.
We designed and developed a conversion-focused WordPress site that positioned Ibarra & Sons as a trusted industrial partner, not just another contractor. The strategy included:
• Clear value proposition and capabilities
• Professional company presentation and credibility signals
• Optimized contact forms segmented by service areas and cities
• Direct calls-to-action for bids and project inquiries
• Email marketing flows to nurture and follow up with prospects
Every element was built around one action: request a quote.
Result
Ibarra & Sons captured 8 qualified construction and project companies in the first month, each actively requesting bids and pricing for new developments.
Instead of waiting for referrals, they now generate consistent inbound opportunities from the exact clients they want to work with.
Today, their website doesn’t just explain what they do — it actively feeds their pipeline.
Crafting intricate brand narratives for lasting and meaningful impact.
Crafting intricate brand narratives for lasting and meaningful impact.
