Bomba Party is a festival held in Manhattan at Sony Hall. This event is inspired by the essence of Latin parties, characterized by dance, mischief, and exuberant joy.
Challenge
Our challenge was to craft communication that resonated with both Anglo and Hispanic consumers.
Additionally, it had to represent the sexy and intense party atmosphere that defines a Latin celebration.
Goal
After analyzing and understanding the consumers of both brands, recognizing their behavior and touchpoints, we decided to develop a strategy focused on generating awareness, conversion, and engagement.
The strategy emphasized conversion in the first phase and engagement in the second phase. All this was distributed through detailed segmentation based on interests such as Latin music, nightclubs, and Latin parties.
Result
We achieved a 35% increase in entries and a 68% increase in sales during that night.
The comprehensive initiative, extending beyond visual changes, resonated authentically with the audience, resulting in heightened engagement metrics and a tangible boost in sales. The company now stands on a more robust foundation, embodying a stronger and more compelling brand presence, setting the stage for continued success in the competitive market.
We excel in crafting distinctive brands that set themselves apart from the competition.
We excel in crafting distinctive brands that set themselves apart from the competition.
