Epic Cycles is a premium retail and ecommerce brand specializing in mid-to-high-end bicycles and cycling accessories, carrying top-tier names like Pinarello, Specialized, Cannondale, and Giant. Their product quality was world-class — but their digital channel wasn’t performing at the same level. They didn’t need more traffic. They needed a system that could convert serious riders into serious buyers.
Challenge
Despite strong inventory and brand credibility, online sales weren’t matching the store’s potential. The ecommerce experience lacked optimization, automation, and performance structure.
Paid media wasn’t fully aligned with conversion flows, and the digital channel wasn’t positioned as a primary revenue source. The goal was ambitious: turn ecommerce into one of the company’s main growth engines and reach $300,000+ in monthly online revenue — consistently.
Goal
Our objective was clear: transform their website and paid media into a measurable, scalable sales machine.
We conducted a full digital audit, optimized the ecommerce structure, improved the customer journey, implemented automation tools, and rebuilt campaigns with a performance-first mindset. Every touchpoint — from ad creative to checkout — had to reduce friction and increase purchase intent. No vanity metrics. Only revenue.
Result
Epic Cycles achieved a 9.04 X average ROAS, a $100 average ticket, and hit $638,000 in monthly sales in August, turning paid media into one of their strongest revenue drivers.
What was once a support channel became a growth engine. Today, their digital ecosystem doesn’t just attract cyclists — it converts them predictably and profitably.
Crafting intricate brand narratives for lasting and meaningful impact.
Crafting intricate brand narratives for lasting and meaningful impact.
