Exotic Plants began as a passion project — a small shop dedicated to the beauty and uniqueness of rare plants. Each piece was hand-selected by its founder, Manuela Rodríguez, and treated as a living work of art. But as demand grew, the brand needed a new identity and a digital home that reflected its soul: a place where nature, art, and design could coexist.
Challenge
Create a brand that feels alive and exclusive and build an online experience that captures that same emotion.
In a fast-growing plant market full of repetition and trends, Exotic Plants needed to stand out without losing authenticity. The brand had to connect with a new generation of collectors who value aesthetics, responsibility, and rarity — people who see plants not as decoration, but as companions that bring energy and beauty into their homes.
Goal
Through Great’s Empathy Growth System™, we developed a complete brand identity and eCommerce website in Shopify, designed to convey vitality, authenticity, and care.
- A visual identity inspired by organic forms, natural textures, and the imperfect beauty of growth.
- A tone of voice that feels human, educational, and full of wonder — a friend sharing her passion, not a store talking to customers.
- A Shopify website optimized for conversion and emotion, combining storytelling, real photography, and an intuitive shopping experience.
Every page was crafted to make visitors feel the same connection they would when receiving a living plant: calm, excitement, and curiosity.
Result
Exotic Plants evolved from a local project into a recognizable boutique brand for plant lovers across the U.S., with an eCommerce platform ready to scale, educate, and inspire.
The combination of strong branding and a conversion-driven website positioned Exotic Plants as a reference in its niche — a brand that celebrates rarity, beauty, and growth in every sense.
Big Idea: Each plant is a masterpiece. Each home deserves one.
Crafting intricate brand narratives for lasting and meaningful impact.
Crafting intricate brand narratives for lasting and meaningful impact.
