In the heart of Vanderbilt Av., Brooklyn, The Brick Art & Gifts stood as a physical store celebrating art, design, and craftsmanship from around the world. It wasn't just a store - it was a curated space filled with intention.
Challenge
The Brick faced a modern paradox: a deeply soulful brand trying to survive in a fast, transactional world. Their digital presence didn't reflect that soul.
With a catalog of more than 7.000 unique products, the challenge was enormous: how to curate, organize, and communicate an experience so rich-without losing its human touch. They also needed to connect Square POS with an online platform, maintaining synchronized inventory between the store and the web.
Goal
Through CX Mapping, Great helped Cafit rediscover its voice - one rooted in empathy, and honesty. We identified that Cafit's ideal consumer was woman full of dreams and determination, but tired of unrealistic fitness narratives.
We built the brand’s experience from the ground up:
- A rebranding that made Cafit close, irreverently real, and empowering.
- A tone of voice that said: “This isn’t a miracle product-it’s your boost to keep going”
- A communication strategy that educated, motivated and emotionally supported consumers through every step of ther transformation.
WE CALL IT, BABY STEPS.
Result
- 18% repurchase rate driven by retention emails. - 38% overall increase in sales in less than two months.
By mapping the customer journey, we discovered key moments of doubt, temptation, and emotional weakness-and turned them into opportunities for connection, and we managed with a health coach support and automated email flow: Welcome / Abandoned / Educational / Follow-up / Discount.
Crafting intricate brand narratives for lasting and meaningful impact.
Crafting intricate brand narratives for lasting and meaningful impact.
