Cafit is not your typical coffee. It's made from green, unroasted coffee beans - a superfood that preserves all its natural antioxidants and nutrients. Provides energy, boosts metabolism, and support a healthier lifestyle.
Services
Branding / Experience Mapping
Client
Cafit Green Coffee
Year
2022
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Challenge
No one knew what green coffee was, how to consume it, or why it mattered. The brand faced the challenge of educating a market.
Cafit entered a market full of skepticism. Them audience it wanted to reach – mostly women pursuing real well – being – was already exhausted by brands that overpromised and underdelivered.
Goal
Through CX Mapping, Great helped Cafit rediscover its voice - one rooted in empathy, and honesty. We identified that Cafit's ideal consumer was woman full of dreams and determination, but tired of unrealistic fitness narratives.
We built the brand’s experience from the ground up:
- A rebranding that made Cafit close, irreverently real, and empowering.
- A tone of voice that said: “This isn’t a miracle product-it’s your boost to keep going”
- A communication strategy that educated, motivated and emotionally supported consumers through every step of ther transformation.
WE CALL IT, BABY STEPS.
Result
- 18% repurchase rate driven by retention emails. - 38% overall increase in sales in less than two months.
By mapping the customer journey, we discovered key moments of doubt, temptation, and emotional weakness-and turned them into opportunities for connection, and we managed with a health coach support and automated email flow: Welcome / Abandoned / Educational / Follow-up / Discount.
Crafting intricate brand narratives for lasting and meaningful impact.
Crafting intricate brand narratives for lasting and meaningful impact.
